What's hitting the shelves? New beverage launches - from gin shots to non-alcoholic rosé

Surfside’s new flavors

US canned cocktail brand Surfside has launched five new flavors for the summer months (pictured above).

The new 4.5% ABV drinks are: Raspberry Lemonade+ Vodka; Strawberry Lemonade

+ Vodka; Black Cherry Lemonade + Vodka; Raspberry Tea + Vodka and Green Tea + Vodka. The brand is also launching a new lemonade variety 8 pack.

The Philadelphia company, founded by brothers Matt and Bryan Quigley, and Clement and Zach Pappas, achieved 1.3 million cases sold in 2023, growing 563% on the previous year.

Surfside is also ramping up distribution nationwide to 48 states, compared to a presence in just seven states at the beginning of 2023.

Surfside is made with premium vodka and real tea, and a can contains 100 calories and 2g of sugar.

“We take enormous pride in crafting the best-tasting ready-to-drink products in the industry,” said Surfside President Matt Quigley. “All of our Surfside Iced Tea and Lemonade flavors have been developed in-house with our team, from the formulation to the branding and packaging.”